Trademark news

Babymilk blenders on

The Baby Bullet is a blender specifically for making baby food. The blender comes with little storage jars and a booklet containing recipes. A happy face is depicted on the accompanying measuring cup. In order to protect the design, the manufacturer has applied for a Registered Community Design registration for this feature. » design-law

Yellow stitching Dr. Martens valid position mark

Ever since the 1960s, Dr. Martens has been selling their boots. A signature element of their brand is the contrasting thick yellow stitching at the edge of the sole. Given the fact that the yellow stitching acts as an identifier (much like Louboutin's red sole or the red label on Levi's jeans), Dr. Martens has registered this as a position mark to be able to ward off piggyback riders. » trademark-registration

Transliteration Chinese trademarks

The Chinese market now consists of 1.4 billion consumers. China is not only a production country, but is also an attractive market for more and more companies. When a product is launched into the Chinese market, please also apply for the trademark in Chinese characters. When this is not done properly, chances are that an automatically generated translation emerges, that sometimes has a negative connotation, which can be harmful to the brand image. This way Quaker got nicknamed "Lǎorénpái" (老人 牌) which literally means “old man”. » trademark-registration

Champagne stops Champaws

Within trademark law we are familiar with the protection of Designations of Origin. These are terms that can only be used by companies if they meet certain strict conditions, for example, the ingredients should come from a certain area and the product is made in a certain way. This also applies to the term CHAMPAGNE. » trademarks

Klinsmann Panini: 2-1

When Jürgen Klinsmann seeks trademark protection of a silhouette image of his bicycle kick in the match against Bayern Munich for print, clothing and beverages, Panini objects. » trademarks
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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?