Advertisers are keen on using influencers to promote their products on social media. Some vloggers’ reach is immense and they are ideal for pushing a product into the attention of the target group. Does this now also have trademark law consequences? »trademarks
Many businesses sell products online through platforms such as Amazon and Bol.com. If a potential customer is looking for the product online, it is preferable that ends up with the right seller. But what if another company also sells these products under (almost) the same name? »internet-online-branding
Tony Chocolonely recently started a campaign in order to expose slavery and child labor in the world of cocoa. The goal is to end this sort of abuse. By offering chocolate bars in wraps very similar to the trade dress of competitors, these companies suddenly and unintentionally find themselves in the spotlight. The look and feel of the used packaging will immediately be recognized as Twix, Toblerone, Kitkat and Ferrero Rocher. Is this allowed? »trademarks
As an introduction of the brand Picnic, the company launched a viral parody of the Jumbo commercials featuring Max Verstappen. Celebrities popularity can be monetized. For that reason Max started legal proceedings against this use. Court agreed with Max and sentenced Picnic to total damages of € 150,000. »advertising-law
For years people have been fighting against the name WASHINGTON REDSKINS. In 1993, the National Congress of American Indians stated that the club name is derogatory and racist to Native Americans. For that reason, a request to cancel various Redskins trademarks was granted in 2014. However, the club's owner, Dan Snyder, was unwilling to even consider changing the name. »trademark-registration
Henny Rietkerk Compra BV- domainnames, apps and website design
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Melanie Bauer Mecy 2 bv - Gangster energy drinks
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Martin de Waal AIRMADE air solutions- aircondition and climat control apparatus
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Alex Duindam Piet Vijverberg Nursery - nursery specialisted in Phalaenopsis and Dracaena
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Loes Vrij Fashion designer
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Enzo Knol Knol Power - vlogger- influencer
"What I like about Abcor is that they are pro-active. They have made a proposal for me how to anticipate on coat-tail riding, the situation that other parties will abuses my name and Knolpower brand. I appreciate their out-of the box approach."
Warmako
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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE.
Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark.
Infringement or not?