In 2012 The Butcher opens her doors in Amsterdam. A new culinary concept based on high standard hamburgers, which are prepared with fresh ingredients. The hamburger meat is on display so the consumer can actually see what they are about to eat. In order to protect its rights the company registered its name as a trademark. This is clever because trademarks give a larger scope of protection than mere tradenames. A trademark registration would enable the owner to stop other companies from using the name in cities far beyond Amsterdam. » tradenames

In 2011 Italian restaurant Eataly opens its doors in Tilburg. According to the tradename register there are several other restaurants in the Netherlands with this name. Since the activities of an Italian restaurant are very locally bound the tradename rights are geographically very limited. Eataly does not expect to run into any problems. » tradenames

Catering Companies often find it unnecessary to perform a search for their trade name prior to starting their company. This is unwise, because clever catering companies register their name to create a monopoly on the use of it. The Ivy Bar in London is a famous bar where celebrities came, from Marlene Dietrich to Tom Cruise. » tradenames

Tradename Law provides protection for a local company for the services offered. Yet there seems to be some kind of after effect. In 1972, the Central Raiffeisen Bank and the Boerenleenbank (Farmer’s Loan Bank) merged into the RABOBANK. The name Boerenleenbankdisappeared from the streets. » tradenames