Trademark news

Increasing number of hashtag brands - non traditional trademarks

There are various types of trademarks. Besides words and logo’s companies also claim less common signs like, packaging, melodies, and even the outline of a shop. Since 2010 there is a new player, namely the hashtag trademark. » trademark-registration

New trademark advisers at Abcor

Per April 1, Mirjam de Werd and Frank Schouten joined the Abcor team in Leiden. Mirjam de Werd started her career at a trademark agency and made a transfer to Danone, where she handled the IP portfolio Asia-Pacific as an in-house attorney.Afterwards, she worked as an in-house legal counsel at TV Entertainment Reality Network (new TV-Channel). For the past 15 years, Frank has worked at several trademark agencies, like VO Patents & Trademarks/ Houthoff Buruma Amsterdam/ Merkenbureau Keesom & Hendriks. » other-general

Max Verstappen parody, € 350.000,- claim? - advertising and portait rights

In the new Jumbo commercials Max Verstappen is racing from client to client in his Formula 1 car delivering online orders. In less than a day after the launch of this campaign, the online supermarket, Picnic presents a parody. A Max look-alike is driving around at an easy pace making his deliveries. After a short pit stop (where the groceries are being delivered), Max continues his trip trough the Dutch city Amersfoort. » advertising-law

An unpleasant encounter - trademark infringement restaurant names De Ontmoeting

In the year 2001, tapas restaurant ‘the Encounter’ opens its doors in the city of Nijmegen. They register their logo for catering services, in order to protect the goodwill of the restaurant.In the year 2014, a restaurant named ‘the Encounter Zutphen’ is opened in the city of Zutphen (approximately 50 km from Nijmegen). The party from Nijmegen claims that this is infringement of their trademark rights. » 10

The world upside down - Blokker tent design infringement Zhengte tent

It is a common thought among entrepreneurs that IP rights have no value in China. Nowadays, this (mis-) conception is completely outdated. In 2015 Chinese companies filed more than a million patent applications (a third of the total amount of 3 million patent applications worldwide). Whereas American and Japanese companies filed half a million applications each. China is also the number one country regarding trademark registrations. In 2015 a vast number of 2.8 million trademark applications were filed in China. As a result, an increasing number of Chinese companies can be found in the court of law as the demanding party in trademark infringement cases. » design-law
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PURE - MENTOS

MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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