Internet online branding social media

For companies online presence is essential. Consumers are increasingly looking for information and as a business you must respond to this. An important question to ask yourself is: how will consumers find my website? A search will render 100.000 links to relevant websites (called a natural search). The consumer might look at the first few pages, but then quit. An entry on the first page is therefore actually needed. But how do you get there? Can you use a famous brand from competitors in Google Adwords to make your website easier to find on the Internet? Or vice versa, the competitor may do so with your brand. Use of competitors' brands in Adwords must meet strict requirements.

A totally different aspect, of course, is the use of the trademark in domain names. Is a distributor allowed to register a domain name which contains a trademark? Can a competitor register a similar domain name (for example, a typo or adding online store) and use it to redirect consumers for its own website? Domain Monitoring provides clarity about who registers what.

In addition, of course, online counterfeit plays a role. The occurrence of counterfeit products on Chinese websites like Alibaba is increasing at ridiculously low prices. In addition, there are websites that offer made to order counterfeit products. The route of the infringement therefore moves increasingly to the online world. Most auction sites have devised appropriate procedures to prevent abuse. Based on the trademark, design and copyright is often a halt to such to abuse.

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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?