Trademark news

Buro Blanchard to partner with Abcor trademark agency

In order to secure continued support of its customers IP assets, Buro Blanchard decided to formalize the collaboration with Abcor trademark agency of Leiden, the Netherlands. Buro Blanchard and Abcor had been informally working together for several years. Not to anyone’s surprise because Frans Blanchard and Theo-Willem van Leeuwen (founder and CEO of Abcor) had known each other since the 1990’s from the advertising business. » other-general

Abcor ranked in WTR1000

Trademark agencies are ranked annually based on independent assessments by clients, carried out by several different organizations. These rankings are of great importance, as it gives a firm recognition of their services and provides insight in the client’s satisfactory. The leading ranking institution in this respect, is the WTR 1000. The WTR 1000 lists the leading companies in the field of trademark law per country. We are proud to announce that this year, Abcor is once again recommended in the WTR1000 for the Benelux. » other-general

New arrivals

Zoeloe van der Linden (left) and Louis Keijzer (right) have recently joined team Abcor. Zoeloe has previously worked at Novagraaf for 6 years, ever since graduating from law school. Within Abcor, Zoeloe will focus as a Benelux and European Certified Trademark Attorney on large SMEs and international customers.Louis started his journey at Abcor as a paralegal, straight out of law school. He wrote his final thesis based on a research into the IP protection of graphical user interfaces. » other-general

Levin Nyman - Deceptive renewal offers

Many EU trademark holders have been approached by a firm named Levin Nyman & Partners recently. This Finnish company offers renewals of EU trade marks at excessive prices. If signed off, payment is demanded; even if the client changes his mind. The Finnish company is not registered with any Chamber of Commerce; in fact, the company is not located at the office address stated on the letterhead. The phone number (masked by a QR code) is not in use. » other-general

The importance of recognition (acceptance speech President BMM 2021)

I would like to finish by the fact that, due to the increasing attention to IP rights, it is now clear to the business world, that IP protection is an essential factor for driving and stimulating innovation within companies and for the survival of companies. However, it is not clear to everybody that this is a highly specialized profession. There ought to be recognition and awareness that the people who work in this area, are specialists. In addition, we must realize that staff can only flourish if they can and may be 100% themselves. Especially towards the SME, there is a great opportunity, to put our profession clearly on the map. There, it must be realized that a BMM member stands for quality, that the BMM membership is a guarantee to be able to separate the wheat from the chaff. Know, that I would like to guide that process for the next two years as your new president. » other-general
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IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?