Trademark news

Misleading advertisement for Parodontax toothpaste packaging

Everyone who has ever used Parodontax toothpaste knows that it has no equal. This toothpaste has a unique salty taste, does not foam and once you are used to it, you will never want anything else again. When Parodontax launches a renewed product, it doesn’t only explode on social media, also a complaint is lodged with the Advertising Code Committee (RCC). » advertising-law

Beer drinking toddlers

Misleading advertising is found all over the world. It often concerns use of words, but the deception can also involve matching packaging. Sometimes unexpected parties com to the rescue. Choc Milk Stout (from Howler’s brewery) mimics the packaging of Milo chocolate powder from Nestlé. A nice touch, unless something goes wrong. A toddler accidentally mistakes the can of beer in the family fridge for chocolate milk, after which its parents file a complaint with the advertising authorities. This design is irresponsible. The brewery reacts indignantly: “We do not target children with our beer and the use of this label does not lure children into consuming beer.” » advertising-law

Picture of own staff in company advertising

If a person is photographed, he or she can object to the publication of that photo if the person has a reasonable interest in doing so. For celebrities this often comes down to financial interest. For ordinary people/staff, it is often about the right to privacy, protection of honor and reputation. » advertising-law

Max Verstappen still loses to Picnic

As an introduction of the brand Picnic, the company launched a viral parody of the Jumbo commercials featuring Max Verstappen. Celebrities popularity can be monetized. For that reason Max started legal proceedings against this use. Court agreed with Max and sentenced Picnic to total damages of € 150,000. » advertising-law

Kingsday 2020: Balcony day

Not only King's Day (a Dutch national holiday celebrating the birthday of the sovereign) celebrations were limited this year, also the number of follow-on advertising campaigns was scarce. Question is: what is actually allowed? A good example of this is the Balcony day! campaign sponsored by Ticketswap! The campaign calls for people us to raise their glass on their balconies (so at home, maintaining social distance) in honor of our King. The four most beautiful photos could win a TicketSwap voucher. The face in the advertisement resembles that of our King. Is this allowed? » advertising-law
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PURE - MENTOS

MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?