Trademark news

Meat is for men, vegetables are for cows

Humor is not equally appreciated by everyone. After the riot with Jan Kooijman, sauce maker Remia is back on the game with its BBQ sauce advertisement. On the label of “Black Jack Smokey BBQ sauce” is stated: "For real men only" and "Real men, real meat, real sauce ... Meat is for men, vegetables for cows!" A complaint is made on grounds of gender discrimination and offensiveness to vegetarians and vegans. The statement is therefore offensive and in violation of Articles 2 and 4 of the dutch media code, so it must be prohibited. » advertising-law

Misleading advertising Lidl, claim based on own press release

Comparative advertising is allowed. Stronger still: comparative advertising should be considered a good thing. By comparative advertising consumers are better informed of the existence of equivalent alternatives. This allows for more competition, thus enabling consumers to purchase comparable products at a better price. Comparative advertising is therefore used to position private label products alongside premium brands. Lidl makes frequent use of this. However, there is a limit, as Lidl experienced with their “Cien Cellular beauty facial cream” campaign. » advertising-law

Discarded donkeys and delicate children's hearts

On TV the most horrifying images can be seen on a daily basis, violence and aggression alr also commonly seen in games. However, there are quite strict rules to ensure that the delicate child's soul does is not confronted with the rough realities of life. » advertising-law

ASN & the insulted neck-tie wearer

When consumers are bothered by the content of advertising, they can file a complaint with “the Dutch Advertising Code Committee”. This is easy and free of charge. Fortunately, complaints are first assessed by the committee’s chairman, so most foolish complaints are quickly rejected.The new ASN commercial ‘habitual animal’ received a lot of praise. The commercial discusses banking from a very different perspective and is executed simply brilliantly. For years, ‘habitual animal’ has been doing its banking business with 'the same tie'. When he discovers that 'tie' makes money on things that are bad for nature and animals, he switches to ASN. » advertising-law

Suitsupply campaign in conflict with good taste?

In the new billboard campaign of Suitsupply we see a male in suit putting his hand on the chest of another male, while another one depicts two kissing males. The reactions provoked by this campaign bring to mind the world-famous advertising campaigns of Benetton with Oliviero Toscani. Suitsupply puts a statement on its website underlining this. 'The Suitsupply spring ad campaign celebrates individuality and love. At Suitsupply, everyone can find their perfect fit, in clothing and in life, and we mean everyone. This is true to our brand and our culture. We are proud of who and what we stand for." It would not surprise me if this campaign wins some prizes worldwide. » advertising-law
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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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