Trademark news

ASN & the insulted neck-tie wearer

When consumers are bothered by the content of advertising, they can file a complaint with “the Dutch Advertising Code Committee”. This is easy and free of charge. Fortunately, complaints are first assessed by the committee’s chairman, so most foolish complaints are quickly rejected.The new ASN commercial ‘habitual animal’ received a lot of praise. The commercial discusses banking from a very different perspective and is executed simply brilliantly. For years, ‘habitual animal’ has been doing its banking business with 'the same tie'. When he discovers that 'tie' makes money on things that are bad for nature and animals, he switches to ASN. » advertising-law

Suitsupply campaign in conflict with good taste?

In the new billboard campaign of Suitsupply we see a male in suit putting his hand on the chest of another male, while another one depicts two kissing males. The reactions provoked by this campaign bring to mind the world-famous advertising campaigns of Benetton with Oliviero Toscani. Suitsupply puts a statement on its website underlining this. 'The Suitsupply spring ad campaign celebrates individuality and love. At Suitsupply, everyone can find their perfect fit, in clothing and in life, and we mean everyone. This is true to our brand and our culture. We are proud of who and what we stand for." It would not surprise me if this campaign wins some prizes worldwide. » advertising-law

Picnic parody: compensation Max- advertising and online exposure

Picnic, a chain of grocery stores, has put himself in the spotlight in one strike with parody of a competitor’s commercial starring popular formula 1 driver Max Verstappen. As hoped and desired, the campaign went viral. The fact that this infringes upon Max's portrait rights only increased the effect. For a normal ad campaign to achieve similar impact the costs would be ten-fold. Because Max has a convertible popularity, a lawsuit followed in which he demanded 450,000 euros compensation. » advertising-law

Free-riding on World Championship Football

Can you free-ride on the wave of publicity surrounding the World Cup as a company? In principle you can, as long as this is not in conflict with any statutory regulations and no third party’s rights are infringed upon. But, taking into account the large financial interests, FIFA is doing everything possible to keep the goodwill of the World Cup exclusively for its sponsors. That is why FIFA has again registered a huge number of new trademarks (including RUSSIA 2018) and designs. Better not use these (nor variations on them) and do not offer tickets. » advertising-law

Jesus and Maria advertisements violating the public morals

Advertising is legally protected by the constitutional right, freedom of speech. However, can this freedom be limited if certain advertising is harmful or insulting to certain religious groups? This question arises regarding the campaign of the Lithuanian clothing company, Sekmadienis. On the posters there is a man accompanied with the text: “Jesus, what a trousers!”, another poster shows a woman with a bead and the text “Maria, what a dress!” and on the last one Jesus and Maria together with the text: “Jesus Maria, what are you wearing!” » advertising-law
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PURE - MENTOS

MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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