Online presence on the Internet and through social media is crucial for companies to position themselves or a new product / trademark. A good domain name not only ensures you will be found, more sales will be made, but also contributes to the value of trademarks and the entire IP portfolio. Hence, it is essential to not only obtain domain names that are identical to the mark, but also the most logical variations thereof.
In addition to domain name registration, it is also important to monitor the domain names portfolio. Which corresponding domain names are seceretly registered by third parties to obtain your goodwill. Domain name watch quickly and easily finds them.
Since 2014, many new extensions were launched weekly. Think of new geographical extensions such .FRL and .amsterdam but also new generic extensions such as .ONLINE and .SHOP. We advise to not only register relevant .GB and .COM extensions, but to also check for possible specific extensions that may be of interest.
Because domain names are an integral part of the intellectual property rights of a company, it is advisable to have a good strategic policy here. What is and is not registered in a country, which generic extensions are of interest, and what is monitored and when to take action against online trademark infringement.