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IP quiz Trademarks
18-03-2022

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Verdict trademark: No inbreuk

PURE - MENTOS
20-11-2012

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IP Quiz

claimant

defendant

IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?

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"Abcor has a great team of professionals. With an understanding of business and marketing."

"The cooperation with Abcor is great. The attorneys can easily be contacted by telephone and/or email. Gangster energy 😄"

"Abcor thinks along with the client and provides professional advice. A very pleasant collaboration!"

"Our long-standing partner with regards to trademarks is Abcor. We grow plants and they always grow and bloom. Star Quality by 5 is our brand for our 5 star quality. This brand and our quality is what distinguishes us from other nurseries."

"Involvement, punctuality and an eye for the client"

"What I like about Abcor is that they are pro-active. They have made a proposal for me how to anticipate on coat-tail riding, the situation that other parties will abuses my name and Knolpower brand. I appreciate their out-of the box approach."

"platform for pet brands a.o. CleoCat, Dogr, District70, Geen Fields Rebel Petz"

"We experience the cooperation with ABCOR as very pleasant. Honest advice, thinking along with you and keeping you sharp to protect your brand. Critical if necessary, realistic but always looking for a solution. We intend to keep working together for "

IP quiz Trademarks