Trademark news

Adword use of competitor’s trademark

When is it allowed to use your competitors / market leaders brand as an Adword in an online campaign? In a recent case defendant carried out a comparison test of his own water softener (Aquamag7000) and the Amfa4000 from competitor 24Man. The comparison is positive for the defendants product and the company wants to generate publicity with this result. If the search term Amfa4000 is entered in Google, ads appear with headlines like “Amfa4000 vs Aquamag 7000 - read this before your purchase”. » internet-online-branding

Benelux trademark now accepted for Amazon and brand registry

Many businesses sell products online through platforms such as Amazon and If a potential customer is looking for the product online, it is preferable that ends up with the right seller. But what if another company also sells these products under (almost) the same name? » internet-online-branding

Online infringement and court competence

AMS Neve manufactures and sells audio equipment in the United Kingdom. The trademark 1073 is registered in the European Union for recording equipment in class 9. AMS Neve files a lawsuit in England against Heritage Audio from Spain, for selling counterfeit equipment under the mark 1073. As proof, twitter messages and e-mails directed at English consumers are submitted. » internet-online-branding

Data breach Youth care

This spring, RTL News reports that personal data of thousands of children had fallen into the hands of third parties. Youth care Utrecht had changed its name. For that reason, the old internet domain registration was not renewed. If a domain registration is not renewed, it will become available and third parties can register it again. Two whistleblowers had re-registered the domain name and had reactivated the mail address. As a result emails were received from employees still using the old e-mail address. » internet-online-branding – Supreme Court gives a definitive answer

A legal battle has been going on for years about the very nice domain name <>. Gaos has registered this domain name as far back as 1999. Fuelplaza operates petrol stations and has owned the OK logo since 2003. The company uses the domain name <> online. The domain name <> is howeverpreferred. First the company attempts to buy the domain name. If this does not work, several lawsuits follow, up to the Dutch Supreme Court. Gaos plans to use the domain name for a social purpose, it claims, but it still has no active website on the URL. Is that allowed? » internet-online-branding
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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?