Trademark news

Abcor ranked again in WTR1000

Every year the many rankings of trademark agencies reappear. The vast number different rankings can be rather overwhelming. However, there are a couple of rankings which are particularly important to our office, namely the ones based on the appreciation of our clients and colleagues globally. » trademarks


When the mark FLOWERCAT is filed in the European Union for hand tools, toys and more, the company Caterpillar objects.Normally, a great deal of importance is given to the first part of a trademark. However, not in this case. » trademarks

Ressurection of the Theatre Group Amsterdam

In 2018, Toneelgroep Amsterdam merged into Internationaal Theater Amsterdam (ITA). When the theatre group De Warme Winkel decides to change its name to Toneelgroep Amsterdam, ITA does not approve. » trademarks

3.6 Million in damage repaires

New Balance successfully challenged the use of the New Burlon logo in China this spring. The sports brand had placed an N, similar to that of New Balance, on a very similar area on their shoes. » trademarks


Western companies leaving Russia have opened the door for trademark hijackers. Many new brands look suspiciously similar to the logos of departed companies, but as the new trademark owners almost always argue, this is purely coincidental. They are not hesitant to fight similarity claims. » trademarks
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IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?