Abcor: that other trademark agency

Abcor is a full service design and trademark agency specialized in legal advice and the protection of Intellectual Property rights. We are a strategic partner and provide short, clear-cut and practical advice.

We do not only look at the legal side of a case, but also take into account other business aspects such as marketing , social media, the consequences of product launches and of course the costs. We like to think and work out of the box with our client.

A vast majority of our lawyers are Certified European Trademark Attorneys. In the past, they have been working as in-house lawyers in corporate firms, including in advertising, consumer fast moving products and the pharmaceutical industry. Therefore their approach is often business oriented, practical and easy for our clients to understand.

Curious about a refreshing second opinion? Please contact one of our lawyers at



"Many entrepreneurs are unaware of the value of their IP assets"

Mr. Th W. van Leeuwen LL.M.
President, Trademark agency Abcor

Washington Redskins the story continues

For years people have been fighting against the name WASHINGTON REDSKINS. In 1993, the National Congress of American Indians stated that the club name is derogatory and racist to Native Americans. For that reason, a request to cancel various Redskins trademarks was granted in 2014. However, the club's owner, Dan Snyder, was unwilling to even consider changing the name. » trademark-registration

No logo HelloFresh

The trademark application for the HelloFresh logo has been opposed successfully by the Czech company Linea Nivnice. It argued that the HelloFresh logo is confusingly similar to its word mark and logo HELLO. The Board of Appeal agrees with the European trademark authorities. But how is that possible? Can a company just claim to own a general word like HELLO? » trademarks

Surviving with Miel Gibson

In February, Chilean teacher Yohana Agurto lost her job. Being a single mother of four, her situation got even worse when Chile went into lockdown due to the Corona outbreak. But all of a sudden she had a brilliant idea when she saw a picture of Mel Gibson somewhere online. She still had a lot of organic honey in her basement. A new brand was born: Miel Gibson ("miel" being Spanish for honey). A picture of the actor taken from the movie Braveheart was used on the label. Sales were not booming, but it paid the bills and the kids could eat, so she told the New York Times. » trademarks

Milka misses the mark Ritter Sport chocolate bars valid shapemark

Shapemarks are not uncommon in the chocolate industry. Think of Toblerone's triangular shape, Tony Chocolonely's unevenly spaced blocks and last but not least the famous KitKat bar. Ritter Sport has been making square chocolate-bars since 1932: a small square piece of chocolate that fits perfectly into a sports jacket without breaking. The product has long been successful and to prevent imitation, the company had the shape of the packaging registered as a trademark in 1993. » trademark-registration

Update on Brexit - Part 4

Although it seems talks are still continuing between EU and the British government, it looks like we should seriously consider the possibility of a hard Brexit as per January 1st 2021.This overview is intended to guide our international colleagues (outside of the EU) on the key things to consider when it comes to managing a trademark porfolio and trademerk related disputes if there is indeed No Deal. » trademark-registration
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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?