Abcor is that other trademark agency

Abcor is a full service design and trademark agency specialized in legal advice and protection of intellectual property rights. Unlike all other trademark agencies. A strategic partner with short, clear and especially practical advice.

We not only look at the legal side of a case, but also take into account other aspects of the business such as marketing , the consequences of introductions and of course the costs. Hence our solutions often come out of the box. Is this not unexpected, because the vast majority of our lawyers have been working in house for years in the business (including in advertising, consumer fast moving products and pharmaceutical industry). Curious about a refreshing second opinion? Please contact one of our lawyers (



"Many entrepreneurs are unaware of the value of their IP assets"

Mr. Th W. van Leeuwen LL.M.
President, Trademark agency Abcor

Importance of logo protection - logo Diesel

As early as in 1999, Diesel registered it´s D-logo for clothing in the European Union. When Sprinter Megacentros files its own D-logo in the European Union, Diesel opposes. Initially Diesel’s claim is denied, based on the assumption that the average consumer would not recognize the character D in the logo and see it as a mere trivial shape. Therefore the trademarks are visually, phonetically and conceptually dissimilar. » trademark-registration

Ice cream and soft drinks similar? Unleash the beast – unilever versus monster

For the new Magnum Ice-cream campaign, Unilever files the trademark RELEASE THE BEAST. The trademark is claimed for ice cream and ice lollies. Monster opposes on the basis of its word trademark UNLEASH THE BEAST, registered in 2011 for non-alcoholic beverages. The Benelux Office for Intellectual Property (BOIP) denies the opposition because the goods are not considered similar. Monster successfully appeals the decision. » 10

BALR – counterfeit and supplier

Three Dutch professional football players launch the fashion trademark BALR in 2013. The black and white T-shirts with the print BALR have become popular and well-known. Especially when Angel di Maria, a famous football player, is spotted in a BALR t-shirt. The trademark is registered in 2015 for a wide range of products. In February, BALR is tipped off about the possible sale of counterfeit products. » 10

Thailand joins the Madrid treaty

WIPO’S International trademark registration offers the possibility of affordable trademark protection abroad. Almost a hundred countries have joined already. The latest newcomer is Thailand. » trademark-registration

Vlogging – free botox treatment - Dutch Social Media Code

Mascha Feoktistova is a well-known vlogger (her Beautygloss vlog has over half a million followers). She publishes a video about her Botox treatment on YouTube. Firstly claiming that she wants to treat herself to a present, but at the end of the video stating the following: “Jani, of all people, if I would do it, I would do it with you, he is simply the best, is very professional…in the end I got the treatment for free, very sweet but it was agreed upon beforehand” . » social-media


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
Follow Abcor