Abcor is that other trademark agency

Abcor is a full service design and trademark agency specialized in legal advice and protection of intellectual property rights. Unlike all other trademark agencies. A strategic partner with short, clear and especially practical advice.

We not only look at the legal side of a case, but also take into account other aspects of the business such as marketing , the consequences of introductions and of course the costs. Hence our solutions often come out of the box. Is this not unexpected, because the vast majority of our lawyers have been working in house for years in the business (including in advertising, consumer fast moving products and pharmaceutical industry). Curious about a refreshing second opinion? Please contact one of our lawyers (



"Many entrepreneurs are unaware of the value of their IP assets"

Mr. Th W. van Leeuwen LL.M.
President, Trademark agency Abcor

Non-distinctive logo’s - EUIPO's new guideline

In 2014 the EUIPO presented a new guideline regarding the admissibility of logo´s as a registered trademark. A little stripe under the word or a square as background will not convert a logo in a distinctive and valid trademark. The idea is that consumers will not recognize the sign as a trademark, because the logo is too descriptive. As a consequence, many logo´s are being refused by the authorities. In the meantime, the first appeals against these refusals have been judged by the court, that (unfortunately) confirms the new policy. » trademark-registration

Action against ghost invoices

A well-known phenomenon in our business are the so called ghost invoices. Unfortunately they are all too common, even these days. Invoices are sent to trademark owners after they filed their application. In return for a large sum of money the trademark is filed in a database by the ghost invoice sender, a database that is completely useless. All the while the owner believes that he received an invoice from an official organization. » other-general

Free eBook IE-inbedrijf part 2

In the fall of last year part 2 of the eBook series IE- in bedrijf, which Theo-Willem coauthors was launched. The series follows the life cycle of a company (from start to sale). The protection of ideas is the central theme of part 2. How do ideas come to existence and what can and cannot be protected. The working guide was made for mid-sized companies that are active in the field of product development. » other-general

European Trademark office and hijackers - EUIPO.NL and EUIPO.LEGAL

The European Trademark office (OHIM) will change its name on March 23 into EUIPO. Since trademark owners are confronted with many “ghost invoice” (invoices that are fake but claim to be from official organizations), it is important that the domain names are not owned by these people. For this reason OHIM registered the following domain names in the last few months: EUIPO.EU, EUIPO.ORG, EUIPO.NET en EUIPO.ES. » internet-online-branding

Dentsu Web Private Watch campaign- Plagiary or heavily inspired

In the Netherlands the ADCN lamps and the Cannes Lions are the important awards for the creativity of an advertising agency. Often there is a striking similarity between the winning campaign and earlier campaigns. This problem is not limited to the Netherlands. This year the Malaysian awards came under fire when many of its award winning campaigns seemed very similar to already existing campaigns. » advertising-law


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
Follow Abcor