Abcor: that other trademark agency

Abcor is a full service design and trademark agency specialized in legal advice and the protection of Intellectual Property rights. We are a strategic partner and provide short, clear-cut and practical advice.

We do not only look at the legal side of a case, but also take into account other business aspects such as marketing , social media, the consequences of product launches and of course the costs. We like to think and work out of the box with our client.

A vast majority of our lawyers are Certified European Trademark Attorneys. In the past, they have been working as in-house lawyers in corporate firms, including in advertising, consumer fast moving products and the pharmaceutical industry. Therefore their approach is often business oriented, practical and easy for our clients to understand.

Curious about a refreshing second opinion? Please contact one of our lawyers at



"Many entrepreneurs are unaware of the value of their IP assets"

Mr. Th W. van Leeuwen LL.M.
President, Trademark agency Abcor

Not every Tulip belongs to Ilja Gort

This summer Ilja Gort, a well-known Dutch writer, musician and wine maker, made his way into court again. This time, the question was whether the brand “Dutch Tulip Vodka” is an infringement of the trademark rights of Mr Gort’s “La Tulipe” wines. Parties had not been able to reach a settlement, neither outside the court nor in chambers, so in the end the court has to decide this case. » trademarks

JOHN IS ON – ON LEMON persistence

To prevent third parties from using the name and heritage of John Lennon, Yoko Ono has registered the name as a trademark. The word mark JOHN LENNON is registered for a wide range of goods and services, including soft drinks. When soft drinks are offered using the name JOHN LEMON, advertised depicting, inter alia, the iconic glasses of John Lennon, she objects successfully. The parties reach a settlement. The soft drink is renamed, holding sufficient distance from the name John Lennon. » trademarks ( manipulating on-line reviews

Positive ratings one ones website can be very important. For that reason, it seems attractive to bend the truth a little bit as a company / website manager. For example, can you make selections in the reviews being showed? » internet-online-branding

Suitsupply campaign in conflict with good taste?

In the new billboard campaign of Suitsupply we see a male in suit putting his hand on the chest of another male, while another one depicts two kissing males. The reactions provoked by this campaign bring to mind the world-famous advertising campaigns of Benetton with Oliviero Toscani. Suitsupply puts a statement on its website underlining this. 'The Suitsupply spring ad campaign celebrates individuality and love. At Suitsupply, everyone can find their perfect fit, in clothing and in life, and we mean everyone. This is true to our brand and our culture. We are proud of who and what we stand for." It would not surprise me if this campaign wins some prizes worldwide. » advertising-law

End of Crocs model protection

The outer appearance of a product can be claimed with a registered design. There are two requirements for this. The design must be novel and have an individual character. The requirement of novelty often forms a problem. At the product launch, it is not immediately clear whether the product will become a success. That is why in the EU one can still apply for a registered design for up to 12 months after the first publication, but this is a very tough deadline. » design-law


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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