Abcor: that other trademark agency

Abcor is a full service design and trademark agency specialized in legal advice and the protection of Intellectual Property rights. We are a strategic partner and provide short, clear-cut and practical advice.

We do not only look at the legal side of a case, but also take into account other business aspects such as marketing , social media, the consequences of product launches and of course the costs. We like to think and work out of the box with our client.

A vast majority of our lawyers are Certified European Trademark Attorneys. In the past, they have been working as in-house lawyers in corporate firms, including in advertising, consumer fast moving products and the pharmaceutical industry. Therefore their approach is often business oriented, practical and easy for our clients to understand.

Curious about a refreshing second opinion? Please contact one of our lawyers at info@abcor.nl.

 

Theo-Willem

"Many entrepreneurs are unaware of the value of their IP assets"

Mr. Th W. van Leeuwen LL.M.
President, Trademark agency Abcor

Chelsea and José Mourinho

Famous athletes often file their name as a trademark. They often hold these registrations in their own IP company. This way, the athlete can cash in on his/her popularity and tackle use of their name by third parties. This is not limited to sportsmen (such as Max Verstappen or Ronaldo). José Mourinho is probably the most famous football (soccer) coach worldwide. After Chelsea won almost everything under his rule in 2005, the club files the name and signature of the trainer as a trademark, but on the name of the club as a holder. » trademark-registration

Meat is for men, vegetables are for cows

Humor is not equally appreciated by everyone. After the riot with Jan Kooijman, sauce maker Remia is back on the game with its BBQ sauce advertisement. On the label of “Black Jack Smokey BBQ sauce” is stated: "For real men only" and "Real men, real meat, real sauce ... Meat is for men, vegetables for cows!" A complaint is made on grounds of gender discrimination and offensiveness to vegetarians and vegans. The statement is therefore offensive and in violation of Articles 2 and 4 of the dutch media code, so it must be prohibited. » advertising-law

Nullity design Porsche 911

Two requirements have to be met to claim design protection of a product through a registered design. The design must be new and have its individual character. A product has individual character if it makes a different overall impression from already existing designs. The freedom of the designer plays a role in this (designs may vary a lot or a little). If that freedom is very limited (for example due to technical requirements), smaller differences will be sufficient for a different general impression. The basic shape for the Porsche 911 dates from 1963. Almost every year Porsche makes slight design modifications, for which design rights are claimed. Is this possible? » design-law

bently-motors-takes-a-hit

Bentley Clothing has been selling garments, such as T-shirts, sweatshirts and hats, in the UK since 1962. Their products sell at prices between £ 25 and £ 45. Bentley Motors, also from the UK, has been known as a car maker under the brand BENTLEY for almost 100 years (its entry level model starting at £ 135,000). In addition to cars, the company sells clothing with the stylized B logo (not using the wordmark Bentley). » trademarks

Online infringement and court competence

AMS Neve manufactures and sells audio equipment in the United Kingdom. The trademark 1073 is registered in the European Union for recording equipment in class 9. AMS Neve files a lawsuit in England against Heritage Audio from Spain, for selling counterfeit equipment under the mark 1073. As proof, twitter messages and e-mails directed at English consumers are submitted. » internet-online-branding
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PURE - MENTOS

MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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