Abcor: that other trademark agency

Abcor is a full service design and trademark agency specialized in legal advice and the protection of Intellectual Property rights. We are a strategic partner and provide short, clear-cut and practical advice.

We do not only look at the legal side of a case, but also take into account other business aspects such as marketing , social media, the consequences of product launches and of course the costs. We like to think and work out of the box with our client.

A vast majority of our lawyers are Certified European Trademark Attorneys. In the past, they have been working as in-house lawyers in corporate firms, including in advertising, consumer fast moving products and the pharmaceutical industry. Therefore their approach is often business oriented, practical and easy for our clients to understand.

Curious about a refreshing second opinion? Please contact one of our lawyers at



"Many entrepreneurs are unaware of the value of their IP assets"

Mr. Th W. van Leeuwen LL.M.
President, Trademark agency Abcor

Production in China and brand protection, HONDA vs HONDAkit

China’s trademark register works on a “first-to-file” basis. This allows trademark hijackers to quickly claim a foreign trademark, in the hope of selling it to the trademark owner later. Some hijackers go a step further and even seize products that are ready for shipping. An exception to this has been developed in case law. If products are only produced in China for export, then this cannot be a trademark infringement (the so-called OEM exception), as the Chinese consumer does not have any interaction with these products. In addition, the trademark holder must have a registration in the importing country. Recently a Chinese Court broke with this in its “HondaKit” ruling. » trademarks

The importance of logos in fashion - FAKE DUCK vs SAFE THE DUCK

Logos are very important in fashion. Consumers usually have the first glance at clothing hanging or lying in the store shelves and they recognize the brand immediately by the neck logo. So the question is how important that logo is when determining whether a brand is similar? » trademark-registration

CrossFit vs CrossBox

Since 2006, the CROSSFIT trademark has been registered in the European Union for fitness training. This fitness program was conceived in America, using car tires and sandbags. The concept and name are licensed to many gyms. When VES (an organization of independent gyms) starts offering a similar training under the name THE CROSS BOX, CrossFit objects to this.  » trademarks

Facebook:worldwide removal of offensive content

In recent years, large social media platforms such as Facebook seem to be increasingly bound by rules. But to what extent can these large internationally powerful platforms be curbed? Eva Glaswischnig-Piesczek is an Austrian MP from the Green party. An article is posted on Facebook about minimum income support for asylum seekers, it is accompanied by her photo. Beneath the photo, the poster places several insulting comments using terms like: “traitor”, “corrupt bitch” and “fascist”. » social-media

Cheaper design protection in Mexico

Many companies use the Madrid treaty‘s system to expand their trademark protection internationally. However, there is a similar system to claim product designs. Note that design protection is only possible if the design is new. For that reason, step-wise expansion of design protection makes no sense. » design-law


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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