The Bulldog filed for appeal with the Court of Cassation. The Bulldog claimed that the Court of Appeal did not interpret the due cause it has in using their name for energy drinks correctly. The Bulldog has been used since 1975 for various goods. Using this trademark for any additional products, such as energy drinks, is a logical step. The Court of Appeal only judged whether or not use of the name is necessary and not if there was another due cause. Because of the various Adwords cases the term due cause has been stretched somewhat. The Court of Cassation referred the matter to the European Court of Justice. The European Court will have to clarify what constitutes due cause. It is expected that this would entail more than was previously assumed. All is most certainly not lost for The Bulldog.
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