Bavaria Babes and Twitter
The Dutch Dress campaign by Bavaria has been named the most successful campaign of 2010. In social media, the Bavaria Babes were also the topic of the day. Remarkably Bavaria has never acted in response to their success, which given the hype, is really strange.
Goodle Adwords - L'Oreal vs eBay- Marketplaces liable for counterfeit goods
After the first ruling on the use of brands such as Google Adwords, there is now a second important ruling relating to market places. L'Oreal filed a case against eBay, because counterfeit products were offered on this website. The European Court has indicated that eBay (and other electronic marketplaces on the Internet) is liable if it actively promotes the sale or if they do not immediately remove ad-aware if a complaint is filed.
Univé - reverse domain name hijacking: Internet - UDRP procedure domain name infringement
Univé is not the owner of the website UNIVE.COM. This is a Pay Per Click ads website for universities. Univé started a procedure with WIPO to claim the name, based on its trademark registration from 1991, the brand awareness and use of the name since 1949.
Many entrepreneurs sit on a treasure without even realizing it.
Mr. Th W. van Leeuwen
