office manager Margriet Martens

Margriet Martens

office manager
E-mail:
martens@abcor-ip.com


During her Law degree at Hogeschool Leiden, Margriet developed an interest in Intellectual Property Law and specifically Trademark Law. For that reason, she wrote her thesis on Acquired Distinctiveness in Trademark Law at Abcor from March to June 2023. She then started working as a trademark assistant in July. Here she helps the trademark attorneys perform their duties and keeps track of the social media accounts.

In addition to her work at Abcor, Margriet will start the pre-master's in Law at Erasmus University Rotterdam from September 2023, with the aim of following a master's degree in Intellectual Property Law.

In her spare time, Margriet enjoys going out with friends and family, playing sports and being creative.

Talen

Dutch

English

Education

Diplomas: HBO Law at Hogeschool Leiden
Started with Premaster at the Erasmus University Rotterdam

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IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?