Travelling agency Sawadee obtained a license to arrange trips to locations where the TV show was taped.
TB Events organizes company trips under the names: Boer zoekt vrouw, Holland got Talent, Peking Express, Seks in the City etc, all names of TV shows. Until recently there were also trips named “Wie is de Mol Lunch?”, “Wie is de Mol aan tafel?” en een “Wie is de Mol? Quiz”. Because TB Events does not pay for this use IDTV sues them. The court decides that the names TB Events uses are almost identical to IDTV’s trademark. The only added elements are completely descriptive. TB Events also uses the trademark for similar services as IDTV’s registration. The court therefore rules that this use is an infringement. TB Events is prohibited from using the names any longer and has to pay IDTV’s legal costs.