The European soccer season has officially started and the first UEFA Champions League matches have already been played. Ever prominent in these matches is the UEFA logo, a soccer ball shaped by stars.
Over the years it has become a very strong symbol and UEFA has decided to register it as a trademark in order to prevent other from using it to their own benefit. The trademark has been registered for many goods to avoid ambush maketing.
MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE.
Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark.
Infringement or not?