UEFA Champions League- A Striking Registration

The European soccer season has officially started and the first UEFA Champions League matches have already been played. Ever prominent in these matches is the UEFA logo, a soccer ball shaped by stars.  

Over the years it has become a very strong symbol and UEFA has decided to register it as a trademark in order to prevent other from using it to their own benefit. The trademark has been registered for many goods to avoid ambush maketing.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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