Trademark news

Logo stops word: EAU CROCO - Lacoste

Many companies register their company name and trademarks as wordmark only. Often, however, a logo is also use. If this logo is distinctive and plays an important role in communication it is advisable to register this as a trademark as well. » trademark-registration

Brexit EU-trademarks and Designs

If England leaves the European Union, there won´t be consequences just for English companies. In general, every company owning a European Union Trademark or European Union design will lose protection in the United Kingdom. A solution should be found in the coming years. There are three possible options. The owner of the EU trademark or design loses all his rights (highly unlikely), a one to one transformation of rights, or the EU rights will be converted into national rights. The last option is already being used in certain procedures and therefore is the most probable option. » trademark-registration

Lego figurines protected as shape mark

In 2000 Lego filed a drawing of her figurines as a shape mark to protect it from third parties that may want to copy it. BestLock (a competitor) started a cancellation action against this trademark but seems to have lost this procedure. For shape marks there are some specific rules and BestLock is making use of these. For example the figures are a technical solution more than anything else, since they can be combined with other pieces. » trademark-registration

The value of trademarks

This year, Google has been proclaimed (in the Brandtz top 100) as the most valuable trademark in the world (an estimated 229 billion US dollars). In the top 100 there are also Dutch companies: Heineken (10,5 billion) and Shell (almost 15 billion). The most expensive trademarks belong normally to the technological companies, like Apple, Microsoft, Facebook and Amazon. However on what scale the value of a trademark diminishes in case of a bankruptcy? » trademark-registration

Black Bastard and Old Amsterdam

The Big Green Egg is a ceramic barbecue. The egg shaped barbecue ensures that the air is circulated, which means dishes are cooked evenly. Aside from barbecuing the machine can also slow cook, smoke and even bake pizza’s. In 2014 an alternative is launched in the Netherlands, a more economic one. Named the Black Bastard, it is a black ceramic barbecue. » trademark-registration


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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