Home
Our team
»
FAQ
»
Publications
»
IP Quiz
»
Our Services
Trademark news
Dutch Advertising Code Social Media

Dutch Advertising Code Social Media

Companies reserve an increasingly bigger portion of their marketing budget for Social Media campaigns. The disadvantage of Social Media is that users do not always know who the message is from. For this reason the new Advertising Code for Social Media January 1, 2014 came into force. Its alleged purpose is to increase transparency in Social Media. This is possible by clearly indicating what the relationship is between the advertiser and the person spreading the message. » social-media
Social media - Pinterest

Social media - Pinterest

Pinterest is the newest sensation in social media. The website was launched in 2010. Ever since launching the app the number of users has grown explosively, from 10.000 to 11 million. The site acts like a giant notice board. The user can pin pictures on a board and place them in a collection (moodboard). This way users can share their photos and favorite items. Users can use the moodboards to decorate the house, plan a wedding etc. On the website multiple moodboards may be found: fashion, religion, entertainment, but also company information may be found, however, mostly visual. By repining images of products can be spread quickly. » social-media
Social networks: Twitter Account under a false name

Social networks: Twitter Account under a false name

TWITTER is hot. That makes it an attractive medium to exploit. Increasingly, there are Twitter accounts created under the name of someone else. So the account HEROBRINKMANPVV account is not owned by the PVV MP. But he is not the only victim of this. There were also false accounts of Mark Rutte (prime minister of the Netherlands - now off the air), the TELEGRAAF, (l was here replaced by a i) and Benedicte Ficq a criminal lawyer. » social-media
Bavaria Babes and Twitter

Bavaria Babes and Twitter

The Dutch Dress campaign by Bavaria has been named the most successful campaign of 2010. In social media, the Bavaria Babes were also the topic of the day. Remarkably Bavaria has never acted in response to their success, which given the hype, is really strange.   » social-media
Search words Twitter commercialized

Search words Twitter commercialized

The # sign (hastag) is used on Twitter to mark important words in messages. That way Twitter messages can be easily searched for and categorized with other messages on the same subject. On its own there is nothing much wrong with this. » social-media
« Previous
page 2
Our Clients
ABCHronicle
Abcors ABChronicle no 50 Abcors ABChronicle no 50
Read this issue online »
Subscribe to newsletter »
Follow Abcor
IP Quiz
claimant
defendant
claimant
defendant

IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?
Play the quiz
»