Trademark news

Prohibition on Lindt’s packaging based on Gold Bears wordmark

Haribo has been producing wine gums since 1967 in the shape of a bear. The sweets are sold under the brand GOLD BEARS in bags. The packaging contains a golden bear (a cartoon character) with a red bow around his neck. Haribo registered the wordmark HARIBO GOLD BEARS in 1975.In line with her golden chocolate bunnies, the Swiss chocolate manufacturer Lindt introduced a golden bear in November 2012. The bear is wrapped in a gold foil with a red bow around his neck. On the belly of the bear are the words LINDT / TEDDY. Haribo starts a lawsuit, claiming the packaging infringes the mark GOLD BEARS. » trademarks

Brand-extension: Coca Cola introduces new clothing line

When you mention Coca Cola the first thing people think of is soda with the characteristic red and white lay out. Coca Cola has decided to take an entirely different course. During the fashion week in Rio de Janeiro, in Brazil, Coca Cola introduced their new clothing line. This year’s clothing is characterized by their extensive and colored prints, or is transparent, but the Coca Cola brand is not immediately visible. This was not the first time Coca Cola tried to launch a clothing line. The previous on was not much of a success, though. The question remains whether Coca Cola will be successful with their clothing line and which factors are determinant in this. Of course, and extra look at trademark protection is also warranted with a brand extension » trademarks

Goodwill protection of FULECO, new mascot for the 2014 World Cup in Brazil, by the FIFA.

These days every large sporting tournament or event has its own mascot. From a merchandising point of view this is a very clever thing to do. The mascot for the 2014 Soccer World Cup in Brazil is a blue and yellow armadillo with the name FULECO. The question is whether the FIFA has protected their character optimally. » internet-online-branding

JOOP! – JUP: Board of Appeal agrees with JUP

A few years ago Jurjen Veldhoen starts a new, high fashion spectacles brand: JUP. Because the first sales were very positive our client decided to have his trademark protected as a CTM. Cosmetics giant JOOP! opposes this application. Since the costs of rebranding would be substantial our client followed our advice to stand up to JOOP! » trademarks

Five Years of Abcor, the “other” Trademark Agency

A little over 5 years ago the time was ripe for a new kind of trademark agency in the Benelux. On October 1st 2007 Abcor was launched as a new and innovative kind of trademark agency. Time has taught us that there was a need for our new approach. Within five years Abcor grew into a reliable midsized firm, attending many new (international) companies, all over the world. » other-general
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IP Knowledge Quiz Designs

The plaintiff specializes in online sales of children's bicycles. In safeguarding its rights, the company has registered the design of these bicycles under Community Design. Through a multiple design registration, the company secures the rights for 10 new versions of its children's bicycles simultaneously under Community Design. Subsequently, when the defendant introduces a similar bicycle, legal proceedings ensue. Among the various claims, the plaintiff alleges infringement of its design rights, which in turn is contested by the defendant. A design must possess novelty and individual character. The defendant states that the design lacks novelty, as elements of this design are already present in various existing bicycles. Essentially, the defendant's bicycles reproduce these elements, resulting in a lack of individual character. According to the defendant, the community designs are thus invalid. Even If the plaintiff's designs should be valid, the defendant argues that its bicycle deviates sufficiently. The defendant argues that the plaintiff has sought protection for more or less similar designs in the multiple design registration. Apparently, the plaintiff believes that these designs differ enough to create a different overall impression. The defendant's bicycles deviate just as much, thus creating a different overall impression (the so-called doctrine of equivalents argument). The question arises: are the plaintiff's bicycles valid designs despite comprising known aspects from various bicycles, or does the defendant's design exhibit sufficient deviation, thereby enabling the invocation of the doctrine of equivalents concerning the multiple design registration? The court determines that designers of children's bicycles enjoy considerable freedom in their designs. Consequently, if another bicycle lacks significant distinctions, it will quickly evoke a similar overall impression for the informed user, thereby lacking individual character. The comparison is drawn between the new design (the AMIGO bicycles from T.O.M.) and an older existing design (bicycle). To prove that a design is not new, you cannot, as Prijskiller (the defendant) asserts, mosaic together various elements. Therefore, as a defendant, you cannot argue that a design is not new because its characteristics are present in various different products (see also the judgment Karen Millen). If, as a designer, you combine different aspects from multiple designs for the first time into a new product, then this is simply a new and valid design. This is the case with the AMIGO bicycle. The design is upheld as valid. The AMIGO Magic bicycle features a unique tubular frame, rendering it novel. The bicycle is further distinguished by the name MAGIC, the chain guard design, and accessories such as a basket, handlebar streamers, and doll seat. Prijskiller contends that its frame shape differs (being thicker) and that the drawings are positioned differently. Additionally, Prijskiller highlights the distinct color scheme; however, TOM has registered the designs in line drawings, thus disregarding this element in the evaluation. Nevertheless, several similarities are apparent. Both bicycles exhibit an almost identical pattern of butterflies and flowers, positioned nearly identically on the frame. Furthermore, the name MAGIC is depicted in the same font and placement on the chain guard. Consequently, this bicycle fails to evoke a different overall impression for the informed user. The designer's extensive creative freedom in designing children's bicycles means that the differences highlighted by Prijskiller are minor and inconspicuous. Prijskiller's invocation of the doctrine of equivalents is likewise dismissed. The court opines that this case pertains to models concurrently deposited by T.O.M. This circumstance precludes the invocation of the "doctrine of equivalents" because, in compliance with the regulations regarding novelty, individual character, and the grace period, the various models cannot diminish each other's novelty or individual character, nor their scope of protection. In essence, in simultaneous (multiple) deposits, the "doctrine of equivalents" holds little significance. Consequently, these 2Cycle Magic bicycles fail to impart a different overall impression for the informed user. The designer's extensive freedom in designing children's bicycles and the minor differences highlighted by Prijskiller render the infringement claim upheld.