Trademark news

Suitsupply campaign in conflict with good taste?

In the new billboard campaign of Suitsupply we see a male in suit putting his hand on the chest of another male, while another one depicts two kissing males. The reactions provoked by this campaign bring to mind the world-famous advertising campaigns of Benetton with Oliviero Toscani. Suitsupply puts a statement on its website underlining this. 'The Suitsupply spring ad campaign celebrates individuality and love. At Suitsupply, everyone can find their perfect fit, in clothing and in life, and we mean everyone. This is true to our brand and our culture. We are proud of who and what we stand for." It would not surprise me if this campaign wins some prizes worldwide. » advertising-law

End of Crocs model protection

The outer appearance of a product can be claimed with a registered design. There are two requirements for this. The design must be novel and have an individual character. The requirement of novelty often forms a problem. At the product launch, it is not immediately clear whether the product will become a success. That is why in the EU one can still apply for a registered design for up to 12 months after the first publication, but this is a very tough deadline. » design-law

IE in bedrijf: 5th e-book available online (Only available in Dutch)

After part 1 (tradenames and trademarks), part 2 (protection of ideas), part 3 (designs and design protection) and part 4 (advertising), this spring part 5 (online) of the eBook series “IE in Bedrijf” was launched. » other-general

Beverages and hospitality services deemed similar

Companies can object to a new trademark if the signs are similar. The new trademark must also be filed for identical, similar or complementary products. If it concerns completely different products, then there is often no ground for objecting. For example, there are various companies that use the sign AJAX as a brand. Besides the Amsterdam football club, it is used as a brand for cleaning products as well as fire extinguishers. So how far does this similarity stretch? » trademarks

Fake news - fake reviews

Reviews are very important for consumers and give guidance when placing orders (for example, or In a world that is overwhelmed by fake news, nobody will be surprised that there is an extensive production of fake reviews as well. How does as a company protect itself against such attacks? » internet-online-branding


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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