Monique Granneman partner Abcor

As of September 1, 2023, Monique Granneman will transfer to Abcor European Trademark and Design Agency. With her arrival, Abcor is even better able to serve the growing customer base.


Monique has been working as a Benelux and European trademark attorney for 27 years, of which more than 20 years at market leader Novagraaf, and therefore has a wealth of experience in the field of trademarks, designs, trade names and copyrights.

She is very driven and customer-oriented, with a hands-on mentality. When it comes to IP strategy, Monique sees the bigger picture and comes up with creative solutions for both the short and long term. In addition, she will provide guidance for the younger generation of attorneys and thus also raise the team of the future to a higher level. With the addition of Monique to the management team, we are putting Abcor even more firmly on the map.

Monique: “I am really looking forward to starting with this predominantly young, growing team. The positive, authentic atmosphere really appeals to me. With my experience and ambition, I believe I can really make a difference here in terms of quality, efficiency and growth.”


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IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?