Monopoly vs Drinkopoly, reputation of a well-known trademark

Drinkopoly is a remarkable game. Basically, the main goal is to drink with your friends. As you can imagine, playing the game is a unique experience every time, because one simply does not remember the previous encounter. The logo speaks for itself, showing a drinking couple, with one of them laying on the ground, completely drunk. When trademark protection is being sought for the logo of Drinkopoly, Hasbro (the producer of Monopoly) opposes the application.

The EUIPO agrees with the fact that Monopoly is a well-known game. The consumer will link the games, which names both end with OPOLY. The use of the trademark DRINKOPOLY damages the reputation of the well-known trademark MONOPOLY. A game that encourages alcohol abuse, does not fit the carefully acquired image which is obtained. As a result, the DRINKOPOLY-logo is refused as a trademark, but it is still for sale online.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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