Trademark news

The rights to protest online -

Since 1996, NEINVER has opened a variety of outlet stores in (mainly South) Europe, under the name THE STYLE OUTLETS (registered as a European Union trademark). The company wants to open an outlet in the Netherlands as well, in the town Halfweg near Amsterdam. Local entrepreneurs are not pleased and register the domain name The site´s aim is to protest (mentioning pro´s and cons) against the Style outlets, using the title “Action committee NO to The Style Outlets”. » internet-online-branding

OK tank stations do not get domain name

Fuelplaza exploits gas stations under the name OK. The company registered the logo OK in 1983 in the Benelux. On the internet the company is found at Because is a much better name the company approached Goas in 2007, 2013 and 2014 to buy the domain name. This was unsuccessful, and eventually a resolution was sought in court.Fuelplaza invokes its trademark rights. Because there is not an active website, consumers would assume that the company is not active. This may affect the reputation of the company. » internet-online-branding

Competitor’s trademark as Adword

Google often offers trademarks from competitors as Adword, however, does this mean you may actually use them too? City Box offers (temporary) storage space for goods. The company has registered her logo and the word CITY BOX as a trademark in the Benelux. Boxaround is a competitor. Through the internet this company also offers storage space for rent.In order to promote its services online Boxaround starts a campaign with Google. The words CITY BOX and CITYBOX are purchased as Adwords in order to promote the online campaign. » internet-online-branding

Trade in domain names: OK tank stations do not get domain name.

A good domain name can have great commercial value. There are many companies that register domain names and subsequently sell it for great profits. In order to force a transfer of the domain name there are two options. One can choose to start a procedure with WIPO (a simple procedure to act against domain name hijacking, especially when the domain names are obviously based on a company’s trademark). The second option is to start a court procedure. In the past few years courts have, more and more, given an opinion on whether or not it is allowed to register a domain name of someone else’s trademark. That's the main qustion in the courtcase started by Fuelplaza, to obtain the registered domain name OK.NL » internet-online-branding

eBay fights domain name hijacking

eBay filed a procedure with the WIPO in November to retrieve more than one thousand domain names. The domain names were registered by a Chinese company three months earlier and were composed of the trademark eBay, followed by three number and then an extension. (for example According to WIPO it is the second largest claim ever. » internet-online-branding


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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