Fake news - fake reviews

Reviews are very important for consumers and give guidance when placing orders (for example booking.com, Airbnb.nl or iens.nl). In a world that is overwhelmed by fake news, nobody will be surprised that there is an extensive production of fake reviews as well. How does as a company protect itself against such attacks?

Every two months , a daycare receives very negative reviews on Google Maps. “There is a lack of quality, children are crying and the management is a disaster”. Apparently, all the (falsely) placed reviews come from one single person (using old copies of reviews on other websites). In order to make the appearance of the reviews more credible, online traceable pictures of women placed , even of an already deceased one. Google has to disclose the personal data of the infringer, when it is obvious that the reviews are incorrect and prove to be damaging to a company. Posting fake reviews is illegitimate, therefore the author has to compensate the damages of the daycare. So, besides moral grounds to refrain from these actions, fortunately there is a legal reason as well.


Latest news
Damn Perignon Collection – trademark use in art
Vegan Butcher – the importance of filing a logo
Chelsea and José Mourinho
Meat is for men, vegetables are for cows
Nullity design Porsche 911


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
Follow Abcor