Bol.com and Amazon have created special procedures to protect trademark owners. For example, to prevent consumers from receiving incorrect product information or ending up with the wrong seller. Companies can register their brand in the brand registry (Amazon) or partner platform (Bol.com).
However for the above mentioned protection it is required to have a valid trademark registration. Until recently, a Benelux trademark registration was not accepted. Fortunately, that has changed now. Amazon has recently adjusted its policy and now also recognizes claims based on Benelux registrations. Bol.com now also allows a Benelux trademark registration.
Is this good news? Very much so, because a Benelux trademark registration can be had within a couple of days from filing, using the accelerated procedure!!!
Given the great importance of selling through online marketplaces, is it essential for companies to check that all brands are trademarked? If not yet so, protection via a Benelux registration is a cheap and fast option!
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