BuurtKadoos sends new residents a box of vouchers from various companies. This way companies can easily introduce themselves to new residents. One of the suppliers discontinues their work with BuurtKadoos and introduces its own (similar) box.
Is this allowed, because a box of cards is after all a common marketing tool? The judge does not agree. He argues that the idea behind BuurtKadoos is a very detailed concept. The concept is realized in a certain way (maps in color, by category, with map and a hole), which leaves other options open. However, not only the box, but the whole concept around it is copyrighted. The defendant copied not only the look of Buurtkadoos, but also its visual elements. Both formats have therefore the same overall impression. Result: infringement.