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Zoeloe van der Linden

European trademark attorney

E-mail:
zoeloe@abcor-ip.com

During her law studies, Zoeloe got a taste of intellectual property rights and it tasted like more. In 2015 she started at one of the largest IP firms of the Benelux, where she spent 6 years learning the intricacies of the IP profession. In addition to the practical knowledge that Zoeloe has gained, she is awarded the certification mark BMM Certified Trademark Attorney after completion of the professional education program for trademark- and design attorneys.
As of December 1, 2021, Zoeloe has transferred to Abcor where she works as a trademark attorney. Zoeloe is appreciated for her resourcefulness, attaches great value to a good relationship with clients and thinks pragmatically and creatively along with them.

While in her work she can be called a professional, in her spare time Zoeloe is a true DIYer - from home improvement to all kinds of creative activities. Because of her eagerness to learn new things, Zoeloe enjoys getting to know more about the business activities of her clients.

Diplomas: Bachelor of Laws VU Amsterdam, Master of Laws VU Amsterdam (Internet, Intellectual Property & ICT).
Previously employed at: Novagraaf Nederland B.V.

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ABCHronicle

Abcors ABChronicle no 50

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IP Quiz

claimant

defendant

IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?

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