Merkenadviseur Theo-Willem van Leeuwen

Theo-Willem van Leeuwen

BMM gecertificeerd European Trademark Attorney

Since 1985 Theo-Willem van Leeuwen has been working in the corporate world, including many years as a marketing manager and general manager in advertising. In 2002 he transferred to the legal sector. At Leiden University Theo-Willem studied Dutch law, specializing in intellectual property law, specifically trademark law. Theo-Willem has been focusing on larger corporate clients the past years. He is active in the Benelux Association of Trademark and Design law, not only as a member of the board but as a teacher for the paralegal course as well.
Outside of work Theo-Willem enjoys culture, mostly music and art. He enjoys tennis and swimming. During the summer Theo-Willem works as a volunteer in teenage survival camps.
• Diplomas: Dutch Law- University of Leiden, NIMA-B, BMM
• Founder Abcor BV
• Former employers, among others: Art Data Institute, Top Drawers, Art Connection en Shield Mark
• Active in cyberspace team Marques (The Association of European Trade Mark Owners)
• Non-traditional Trademark team INTA (International Trademark Association)
• President BMM (Benelux Association of Trademark and Design law)

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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?