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Mirjam de Werd

managing partner/ trademark attorney

E-mail:
dewerd@abcor-ip.com

Mirjam has been working as a global Intellectual Property professional since 2002. She started at a Dutch trademark agency and after that switched to the industry. Mirjam worked for 7 year as an in-house council at Danone where she was responsible for the Asia Pacific IP portfolio. After this she worked for 2 years as an in-house IP Legal Counsel at a new TV network in Hilversum. As a result, she has gained a lot of experience and knowledge in the field of IP rights regarding the media. Mirjam has always had the aspiration to work as a trademark attorney and to be able to use the knowledge gained in the industry. In 2015 she completed the Benelux Trademarks association certification program and became an officially certified Benelux/European trademark attorney. She is also vice chair of the China team within Marques. In 2017 she joined Abcor as a trademark attorney.

Besides her work, Mirjam is the mother of her son Hugo, with whom she does as many fun things as possible in her time off, such as going to the beach, travelling, visiting the zoo, going to cinema, etc. She loves bags and shoes (especially sneakers) of which she has a nice collection.

• Latin American Studies & Law at Leiden University, officially certified BMM attorney
• Previously worked as: IP Legal Counsel TV Entertainment Reality Network, IP Manager Danone Baby and Medical Nutrition Division, NLO
• Languages: English, German and Spanish

Our Clients

Henny Rietkerk
Compra BV- domainnames, apps and website design

"Abcor has a great team of professionals. With an understanding of business and marketing."

Melanie Bauer
Mecy 2 bv - Gangster energy drinks

"The cooperation with Abcor is great. The attorneys can easily be contacted by telephone and/or email. Gangster energy 😄"

Martin de Waal
AIRMADE air solutions- aircondition and climat control apparatus

"Abcor thinks along with the client and provides professional advice. A very pleasant collaboration!"

Alex Duindam
Piet Vijverberg Nursery - nursery specialisted in Phalaenopsis and Dracaena

"Our long-standing partner with regards to trademarks is Abcor. We grow plants and they always grow and bloom. "

Loes Vrij
Fashion designer

"Involvement, punctuality and an eye for the client"

Enzo Knol
Knol Power - vlogger- influencer

"What I like about Abcor is that they are pro-active. They have made a proposal for me how to anticipate on coat-tail riding, the situation that other parties will abuses my name and Knolpower brand. I appreciate their out-of the box approach."

Warmako

"platform for pet brands a.o. CleoCat, Dogr, District70, Geen Fields Rebel Petz"

Mark Uittenbogaart
Mark your Business - advertising agency

"Catchy design that matches brand identity. Targeted recruitment campaigns. Websites and online findability."

Christa Wouda
Dio Academy

"As a sustainable transition adviser, The Dio Academy helps in reducing carbon footprint and total cost through innovation and makes people and organisations agile. "

Robin van Kooten
OUTSTANDING

"We raise camping to a higher level and supply campsites and holiday parks worldwide with luxury safari tents."

Action
Discounter

"Action is Europe's fastest growing non-food discounter. We pride ourselves on offering good and surprising everyday products at very low prices."

Royal Philips Electronics N.V.
consumer electronics

"Philips is de fabrikant van een verscheidenheid aan goederen, van consumentenelektronica tot huishoudelijke apparaten en van beveiligingssystemen tot halfgeleiders."

KPN
Telecommunication

"As the network of the Netherlands we are passionate about offering secure, reliable and future-proof networks and services."

Eurol
Lubricants

"Since 1977, Eurol has been developing and producing lubricants and technical fluids."

Beaphar
Pet care products

"Beaphar provides affordable, accessible health, care and nutrition products of high quality to pets and their families in more than 86 countries."

MessageBird
Application software and APIs

"The platform, applications and APIs of MessageBird help businesses streamline conversations through their customers’ preferred channels — like WhatsApp, Email, SMS, Voice, WeChat, Messenger, Instagram"

Andre Kuipers
SpaceTalk - astronaut

"André Kuipers is not only an astronaut and doctor but also an ambassador for charities."

Ilfari
Decorative lighting

"For more than 20 years Ilfari has have made tailored luminaries."

ADO Den Haag
Professional Dutch Football

"ADO Den Haag is a financially stable football organisation, structurally competing for European football in a full stadium."

MOOI MENS
Stichting Kledingbank Amsterdam

"Charities. The Mooi Mens label falls under the Heb & Houwen, Amsterdam Clothing Bank Foundation."

River2Sea
Fishing articles

"River2Sea has specialised entirely in the design and production of high-quality lures."

Tehava
Bicycles

"Tehava is an international distributor and importer of bicycles, parts and accessories in the mid- and high-level sports segment"

Dechra Pharmaceuticals
Veterinary pharmaceuticals

"Dechra is a global specialist in veterinary pharmaceuticals and related products business. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide."

Rainforrest Alliance
International non-governmental organization

"The mission of Rainforest Alliance is to create a more sustainable world by using social and market forces to protect nature and improve the lives of farmers and forest communities."

Scotch Whisky Investments
Investment company

"An international trading house active in whisky as an investment product. The company helps investors add stability to their investment portfolio."

Dancohr Corporation
Cosmetics

"Dancohr Corporation is a leading manufacturer and supplier of high quality skin care, pedicure and cosmetic products tailored to the needs of professional pedicures, podiatrists, beauticians and make-up artists. "

ABCHronicle

Abcors ABChronicle no 50

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IP Quiz

claimant

defendant

IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?

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