The Ivy Bar Glasgow infringement on The Ivy in London

Catering Companies often find it unnecessary to perform a search for their trade name prior to starting their company. This is unwise, because clever catering companies register their name to create a monopoly on the use of it. The Ivy Bar in London is a famous bar where celebrities came, from Marlene Dietrich to Tom Cruise.

The name THE IVY is registered as a trademark. Coat tail riding on the reputation of a company is punished. The owner of The Ivy Bar in Glasgow received a cease and desist letter from the lawyer of The Ivy in London to change the name, after six years. That
the bar was located 600 km away from London and had a totally different appearance, did not matter. The outcome would be very clear, based on trademark law. For that reason the bar is now named Destill. According to the owner, the whole name change cost
him £ 30,000.


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