This fall, an initiative was launched to start a new bank for the agricultural sector in the Netherlands under the name BOERENLEEN VERMOGEN MEER. Rabobank Netherlands objected and won. The court in The Hague based their decision on the after effect of a trade name. The cooperative banks were well known before the merger. Because a company can appeal to the trade (even if not used) if the public makes a connection between the old and the new company name. Be forewarned therefore to use any tradename that used to be used by a different company.
tradenames