Guns ‘N’ Rosé beer

Rock band Guns N' Roses has been an established name for decades. Its popularity hasn't faded, given the 17 million followers on Facebook. The band holds three American trademark registrations GUNS N' ROSES, one of them for clothing. In 2018 the Californian brewery Oskar Blues launches a beer under the name Guns 'N' Rosé, along with all kinds of merchandise, such as caps, stickers, bandanas etcetera. The band objects.

The trademark application is refused, but the brewery refuses to take the products off the market, saying it wants to sell out stock until March 2020. Enough reason for the band to start a lawsuit in California. Consumers may think that the beer is linked economically to the band. Not unusual in the scene, given the ties between bands like AC/DC, Deftones, Anthrax and Iron Maiden with alcoholic beverages. The case has just started and the brewery hasn't responded yet. Taking advantage from the reputation of well-known bands and brands seems attractive, but it is not without risk. (source image: filed complaint USA)


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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