Abcor ranked again in WTR1000

Every year the many rankings of trademark agencies reappear. The vast number different rankings can be rather overwhelming. However, there are a couple of rankings which are particularly important to our office, namely the ones based on the appreciation of our clients and colleagues globally.


We are joyful to announce that this year again, we have been included on the list of leading companies in the Benelux of the WTR1000. This is very special for us for us, given that WTR1000 (World Trademark Review 2023) is regarded as one of the most significant global reviews of trademark agencies and other companies in the area of the trademark law. As this ranking is a result of our clients' feedback on our services, we are pleased to share this outcome and want to thank our clients and business relations for their recognition.

“A top-notch firm with an excellent international network”, ABCOR is a prime pick for trademark services throughout the Benelux and Europe. Its team are praised for “their hands-on mentality, proactivity and pragmatic attitude, all of which culminates in a dedicated service and straightforward advice”. Group founder Theo-Willem van Leeuwen became president of the Benelux Association for Trademark and Design Law (BMM) in March 2021, and his patrons hold him in high regard for providing “five-star strategic solutions, whether it’s for trademark registrations or litigation support. His astute guidance always considers the bigger picture, and he is enthusiastic in his approach.” Alongside him, managing partner Mirjam de Werd also receives positive feedback: “Mirjam is the practical and down-to-earth partner any business needs. She is strategic, persuasive, knowledgeable and cost effective. An all-round outstanding adviser.”


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IP quiz Trademarks

Puma is one of the bigger sports and lifestyle brands in the world. The core-business is the design, development and sale of (sports) shoes, (sports) clothing and accessories. In 1960, Puma registered an international trademark for a device designed in 1958: the formstrip. Since then, Puma has registered approximately 90 formstrip trademarks with validity in the Benelux or the European Union. Puma claims that this is a serial mark. Monshoe is a wholesaler of women's shoes and related products. The company designs and develops Monshoe shoes which it largely markets itself. Monshoe sells its women's shoes under the brands Shoecolate and Pearlz. The shoe Shoecolate is offered in various colour combinations. Puma claims that Monshoe infringes its well-known formstrip trademark. Monshoe contradicts this and states that the average consumer will not perceive the device of Monshoe on the sneakers as a trademark. And if the public will recognize a trademark in the decoration, it will not make the connection to Puma. According to Monshoe, the formstrip logo is not a well-known trademark within the meaning of the BVIE and the UMVo. There is no likelihood of confusion because the sign does not or hardly evoke any association with Puma among the public. In light of the above, who is right? Does this constitute decorative use or linking to a well-known trademark?