FUCKING FREEZING

Not every brand will be automatically registered. The most common refusal of the authorities, that a mark is descriptive / not distinctive. Very occasionally a brand is refused because it is seen as contrary to public order or morality.

The brand FUCKING FREEZING was applied for leather and clothing, but was refused on moral grounds. The applicant disagreed. FUCKING is a common word in daily language and has become a way to emphasize the intensity or significance of severe. The Board of Appeal was not convinced and refused the trademark, because it was vulgar and offensive.

trademark-registration



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PURE - MENTOS

MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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