The High Court agrees with Henkel. After all MAN’S PERFECT clearly indicates that the product is perfect for a man, or that man is perfect. In both cases it describes either the product itself or its end result.
The High Court does not see any reason to cancel Henkel’s trademark. This trademark does contain descriptive elements, namely the words, but it also contains non-descriptive elements. These compensate the descriptiveness of the words. Although a wordmark generally gives a better protection, visual elements and logos may be very important.trademark-registration