Grandma’s variation tips and Alzheimer - UNOX commercial is not contrary to good taste and decency.

A new UNOX commercial has ruffled a few feathers. In the commercial a few daughters visit their mother for dinner. In a concerned tone one of the daughters asked her mother if she is okay as she seemingly uses the wrong ingredients for her dish. When the dish is finally served it turns out to be unexpectedly delicious. The mother replies by saying she got the recipe from Facebook, on Facebook/Unox. 

Humor in commercials are always a dangerous combination in the Netherlands. The commercial has been nominated for the STER GOUDEN LOEKIE, which is a prize for the funniest commercial. However, there have also been many complaints with the Advertising Code Commission. The commercial would ridicule diseases such as Alzheimer. Unilever, owner of UNOX, claims this is not the case. Old age is not being ridiculed, on the contrary Grandma is the star of the commercial. The Advertising Commission agrees with this. People suffering from dementia or Alzheimer are not being ridicules. The commercial clearly has a different message and tone, the fact that not everyone can appreciate it does not change this.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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