Dentsu Web Private Watch campaign- Plagiary or heavily inspired

In the Netherlands the ADCN lamps and the Cannes Lions are the important awards for the creativity of an advertising agency. Often there is a striking similarity between the winning campaign and earlier campaigns. This problem is not limited to the Netherlands. This year the Malaysian awards came under fire when many of its award winning campaigns seemed very similar to already existing campaigns.

The advertisement of the Indonesian WWF (which won 26 bronze and 3 silver awards) seemed very similar to the work of 21 year old design student Tom Anders Watkins (published April 2014). Also the advertisement for Web Private Watch seemed suspiciously similar to The Architect of Swedish photographer Erik Johansson. The idea of an inside-out house is the same, the man just wears ladies underwear to point out the dangers of online use and that nothing stays private. This did not stay without consequences. The advertisements were disqualified for plagiary.

advertising-law



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PURE - MENTOS

MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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