Trademark news

Competitor’s trademark as Adword

Google often offers trademarks from competitors as Adword, however, does this mean you may actually use them too? City Box offers (temporary) storage space for goods. The company has registered her logo and the word CITY BOX as a trademark in the Benelux. Boxaround is a competitor. Through the internet this company also offers storage space for rent.In order to promote its services online Boxaround starts a campaign with Google. The words CITY BOX and CITYBOX are purchased as Adwords in order to promote the online campaign. » internet-online-branding

Strength of referring logos - 42BELOW vs VODKA 42

In 1999 New Zealander Geoff Ross introduces a new pure vodka under the name 42BELOW. Bacardi buys the company eventually, after the product turned out to be a great success, most notably in the United States in 2008. In 2009 the company registers the logo as a trademark in many countries in Europe via an International Registration. One year later Czech company Granette files an EU application for her name VODKA 42, Bacardi immediately opposes this. » trademarks

The Butcher stops The Butcher Club

In 2012 The Butcher opens her doors in Amsterdam. A new culinary concept based on high standard hamburgers, which are prepared with fresh ingredients. The hamburger meat is on display so the consumer can actually see what they are about to eat. In order to protect its rights the company registered its name as a trademark. This is clever because trademarks give a larger scope of protection than mere tradenames. A trademark registration would enable the owner to stop other companies from using the name in cities far beyond Amsterdam. » tradenames

25 million for .APP - auction new gTld

Up until now there has not been much attention for the launch of the new domain name extensions in the Benelux. Worldwide, however, there is a true war going on where only the strongest win. Important new alternatives for the .COM extensions are .APP, .ONLINE, .STORE en .SHOP. » domain-names

Vlugge Japie vs Snelle Jelle - coattail riding on famous trademarks

A number of large supermarkets seems to almost enjoy offering products that are very similar to well-known brands. Until recently, the emphasis was mostly on the packaging. Nowadays they are not reluctant to tie in with the actual brand name either. The idea is simple. Consumers are familiar with the quality of a well-known brand. By choosing a trademark that is very similar to this brand consumers may be coaxed into buying the private label more easily. The question remains, however, whether this is always allowed? » trademarks


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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