Trademark news

European Trademark office and hijackers - EUIPO.NL and EUIPO.LEGAL

The European Trademark office (OHIM) will change its name on March 23 into EUIPO. Since trademark owners are confronted with many “ghost invoice” (invoices that are fake but claim to be from official organizations), it is important that the domain names are not owned by these people. For this reason OHIM registered the following domain names in the last few months: EUIPO.EU, EUIPO.ORG, EUIPO.NET en EUIPO.ES. » internet-online-branding

Dentsu Web Private Watch campaign- Plagiary or heavily inspired

In the Netherlands the ADCN lamps and the Cannes Lions are the important awards for the creativity of an advertising agency. Often there is a striking similarity between the winning campaign and earlier campaigns. This problem is not limited to the Netherlands. This year the Malaysian awards came under fire when many of its award winning campaigns seemed very similar to already existing campaigns. » advertising-law

The rights to protest online -

Since 1996, NEINVER has opened a variety of outlet stores in (mainly South) Europe, under the name THE STYLE OUTLETS (registered as a European Union trademark). The company wants to open an outlet in the Netherlands as well, in the town Halfweg near Amsterdam. Local entrepreneurs are not pleased and register the domain name The site´s aim is to protest (mentioning pro´s and cons) against the Style outlets, using the title “Action committee NO to The Style Outlets”. » internet-online-branding

AJAX Academy- soccer school in Dubai

A difficult question for many companies that are active beyond the border is where to register the trademark. Just on the home market or in other countries as well. For companies that also do a lot of merchandising this is very important. AFC Ajax has registered its logo in the Benelux, a few countries in Europe, Russia and the United States. » trademark-registration

Logo stops word: EAU CROCO - Lacoste

Many companies register their company name and trademarks as wordmark only. Often, however, a logo is also use. If this logo is distinctive and plays an important role in communication it is advisable to register this as a trademark as well. » trademark-registration


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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