Free eBook IE-inbedrijf part 2

In the fall of last year part 2 of the eBook series IE- in bedrijf, which Theo-Willem coauthors was launched. The series follows the life cycle of a company (from start to sale). The protection of ideas is the central theme of part 2. How do ideas come to existence and what can and cannot be protected. The working guide was made for mid-sized companies that are active in the field of product development.

The book, which is in Dutch, may be downloaded for free at:


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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