ABCOR speaker 11th China trademark Festival in Yinchuan

The annual CTA China Trademark Festival is one of the biggest IP conferences in China with over a 1500 attendees. MARQUES hosted the forum ’Chinese brands go to Europe’ in order to provide guidance on protecting and managing Chinese brands in Europe which was focused on administrative and enforcement procedures. Mirjam de Werd, trademark attorney at Abcor and vice chair of the Marques China Team, was one of the speakers and presented ‘enforcement of Chinese IP right in the EU’.

Her lecture was focused on case law and best practices regarding enforcement of Chinese brands in Europe. Her main objective was to provide our Chinese colleagues as well as Chinese brand owners some tips and tricks and the latest case law in order to assist them with enforcing their IP rights in Europe.

During the forum interesting topics were discussed including the most recent amendments to the Chinese Trademark Law and the consequences for brand owners regarding their IP rights in Europe due to Brexit. Also, the perspective from several Chinese and European companies regarding brand portfolio management and brand protection strategy was presented.

The forum was officially opened by Mr. Wu Dongping, the deputy general secretary of CTA and Dr. Uwe Over, corporate vice president of Henkel AG & Co. KGaA and past chair of MARQUES. The forum was moderated by Alessandra Romeo, MARQUES external relations officer, Mr. Yunze Lian, partner of Jadong IP law firm and member of the Marques China team and Julia Hongbo Zhong, vice president of Lee and Li – Leaven IPR Agency Ltd and chair of MARQUES China team.
Mr. Günther Marten, Minister Counsellor and EUIPO IP attaché at the EU Embassy in Beijing, provided a keynote regarding EU and China governments co-operation in IP in favour of business development and economic growth and focused on Geographical indications.

The forum consisted of 2 sessions where the following speakers presented:
• Betty Wang, Deputy IP director at Tencent and member of the MARQUES China team presented ‘trademark protection of Tencent in Europe’.
• Reinout van Malenstein, senior counsel at HFG law & Intellectual property presented ‘the dragon and the lady; best practices for IP enforcement in China’.
• Dr. Uwe Over, Corporate vice president of Henkel AG & Co. KGaA presented ‘Brand protection strategies for Chinese enterprises expanding to Europe’.
• Judge Zhang Xiaojin, Chief Judge in the Second Trial Division and Member of the Adjudicatory Committee of the Beijing IP Court presented some of the cases the Beijing IP court has dealt with in the past year.

If you want to receive a copy of Mirjam’s presentation and/or more information on regarding her experiences on this festival you please contact her directly at (Source image: CTA photographers - Marques class 46)


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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