In Switzerland, the trademark MINDFUCK, to distinguish clothing and mental training, has recently been refused. Whereas the trademark trademark was accepted in the surrounding countries, like Germany, Austria and Liechtenstein. The Swiss authorities reasoned that FUCK (also in combination with the word MIND) refers to sex, and for that reason it is deemed offensive to a part of the public. This decision is not unique. Before, the trademarks FUCKING FREEZING (European authorities) and READY TO F**K (German authorities) were refused as well.