For example, the silhouette of a bodybuilder has been refused for food supplements, clothing and a web shop for these products. According to the court, the consumer directly links the stylized image of the bodybuilder in this pose with the claimed goods and services. This image may therefore not be monopolized.
The same faith was suffered by a logo for solar panels. The customers, being specialist, would directly recognize the drawing as a section of a solar panel. The fact that these panels might have very different shapes is not relevant, according to the court that refuses the trademark. A company that wishes to claim a descriptive word should therefore add a figurative element that does not refer to the distinguished product.trademark-registration