Chelsea and José Mourinho

Famous athletes often file their name as a trademark. They often hold these registrations in their own IP company. This way, the athlete can cash in on his/her popularity and tackle use of their name by third parties. This is not limited to sportsmen (such as Max Verstappen or Ronaldo). José Mourinho is probably the most famous football (soccer) coach worldwide. After Chelsea won almost everything under his rule in 2005, the club files the name and signature of the trainer as a trademark, but on the name of the club as a holder.

In 2013 the trainer returns to the club, but when he later switches to competitor Manchester in 2016, the question arises: who owns the trademark rights to the name? What is mentioned in the contract about this? During the transfer it was rumored that these trademark rights formed an obstacle. When Mourinho later switches to archrival Tottenham Hotspur in November 2019, the question arises whether his name can be used freely for all intended merchandising?

The rights are still held by Chelsea, but the club does not renew the registration in time. This may be the result of a settlement between the parties. A lesson for the future. Register the trademarks on your own IP entity and license it out to yourself.


Latest news
Production in China and brand protection, HONDA vs HONDAkit
The importance of logos in fashion - FAKE DUCK vs SAFE THE DUCK
CrossFit vs CrossBox
Facebook:worldwide removal of offensive content
Cheaper design protection in Mexico


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
Follow Abcor