Trademark news

Strategy with new gTlds

Every week since January of this year new top level domain names are launched. For companies this is very relevant. At the conception of a new trademark or product the domain name is frequently already taken. In this case a clothing store wanted to start under the name ALEX. However, the url ALEX.NL was no longer available, since it was owned by a bank. ALEXFASHION.NL was available, but for obvious reasons this domain name is not optimal. » internet-online-branding

Talensshop.nl: suggestion of a commercial relationship

Many retailers use the trademark of a manufacturer to indicate that they sell these products. There is nothing wrong with that, as long as that use is honest and there is no reason for the manufacturer to oppose this use. That makes sense because a seller must be able to make it clear that it sells these products. To promote sales, sometimes domain name, social media accounts (Facebook etc) are claimed as well, often in combination with words like SHOP, STORE, etc. Is this allowed? » internet-online-branding

Google AdWords, trademarks as keywords

Marks & Spencer has bought the keyword Interflora with Google to promote its website. The website was an alternative to the Interflora ‘s services, because M & S’ floral department also delivers bouquets within a day. Interflora raised objections and after more than five years, the English court ruled this summer that M & S’ use of the keyword is not allowed. » internet-online-branding

PORSCHESPECIALIST.NL not allowed

Wim van den Berg repairs, maintains and sells only Porsches, for many years. Since 1996, he calls his company “Porsche Specialist van den Berg”. In 1999 he registers the domain name PORSCHE SPECIALIST.In 2008, Porsche is involved for the first time. Porsche does not want that van den Berg exploits his company under the name “Porsche Specialist”. This name gives the impression that there is a special relationship with Porsche, while Van Den Berg not an official dealer. » internet-online-branding

Adwords: Practicomfort infringes trademark rights OTOLIFT

The ECJ has decided that use of a trademark as an adword is allowed as long as the consumer has the ability to determine the origin of the sign used. Across Europe the practical application of this rule is interpreted differently. In the Netherlands use of a trademark as an adword is allowed if the use is part of an allowable for of comparative advertising. It does seem, however, that Dutch rulings are shifting toward the rest of Europe on this. » internet-online-branding
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IP Knowledge Quiz Designs

The plaintiff specializes in online sales of children's bicycles. In safeguarding its rights, the company has registered the design of these bicycles under Community Design. Through a multiple design registration, the company secures the rights for 10 new versions of its children's bicycles simultaneously under Community Design. Subsequently, when the defendant introduces a similar bicycle, legal proceedings ensue. Among the various claims, the plaintiff alleges infringement of its design rights, which in turn is contested by the defendant. A design must possess novelty and individual character. The defendant states that the design lacks novelty, as elements of this design are already present in various existing bicycles. Essentially, the defendant's bicycles reproduce these elements, resulting in a lack of individual character. According to the defendant, the community designs are thus invalid. Even If the plaintiff's designs should be valid, the defendant argues that its bicycle deviates sufficiently. The defendant argues that the plaintiff has sought protection for more or less similar designs in the multiple design registration. Apparently, the plaintiff believes that these designs differ enough to create a different overall impression. The defendant's bicycles deviate just as much, thus creating a different overall impression (the so-called doctrine of equivalents argument). The question arises: are the plaintiff's bicycles valid designs despite comprising known aspects from various bicycles, or does the defendant's design exhibit sufficient deviation, thereby enabling the invocation of the doctrine of equivalents concerning the multiple design registration? The court determines that designers of children's bicycles enjoy considerable freedom in their designs. Consequently, if another bicycle lacks significant distinctions, it will quickly evoke a similar overall impression for the informed user, thereby lacking individual character. The comparison is drawn between the new design (the AMIGO bicycles from T.O.M.) and an older existing design (bicycle). To prove that a design is not new, you cannot, as Prijskiller (the defendant) asserts, mosaic together various elements. Therefore, as a defendant, you cannot argue that a design is not new because its characteristics are present in various different products (see also the judgment Karen Millen). If, as a designer, you combine different aspects from multiple designs for the first time into a new product, then this is simply a new and valid design. This is the case with the AMIGO bicycle. The design is upheld as valid. The AMIGO Magic bicycle features a unique tubular frame, rendering it novel. The bicycle is further distinguished by the name MAGIC, the chain guard design, and accessories such as a basket, handlebar streamers, and doll seat. Prijskiller contends that its frame shape differs (being thicker) and that the drawings are positioned differently. Additionally, Prijskiller highlights the distinct color scheme; however, TOM has registered the designs in line drawings, thus disregarding this element in the evaluation. Nevertheless, several similarities are apparent. Both bicycles exhibit an almost identical pattern of butterflies and flowers, positioned nearly identically on the frame. Furthermore, the name MAGIC is depicted in the same font and placement on the chain guard. Consequently, this bicycle fails to evoke a different overall impression for the informed user. The designer's extensive creative freedom in designing children's bicycles means that the differences highlighted by Prijskiller are minor and inconspicuous. Prijskiller's invocation of the doctrine of equivalents is likewise dismissed. The court opines that this case pertains to models concurrently deposited by T.O.M. This circumstance precludes the invocation of the "doctrine of equivalents" because, in compliance with the regulations regarding novelty, individual character, and the grace period, the various models cannot diminish each other's novelty or individual character, nor their scope of protection. In essence, in simultaneous (multiple) deposits, the "doctrine of equivalents" holds little significance. Consequently, these 2Cycle Magic bicycles fail to impart a different overall impression for the informed user. The designer's extensive freedom in designing children's bicycles and the minor differences highlighted by Prijskiller render the infringement claim upheld.