Advertsising: Zalando hostage- advertising contrary to good taste or decency?

The new Zalando commercial humorously mocks people with a passion for shoes. In the commercial a bank robbery goes completely wrong at the moment the courier arrives with a consignment of shoes. The complainant felt that kidnapping and robbery should not be a subject of advertising and that the ad is offensive to people who have been victims of a robbery.

The Advertising Code Commission did not agree with this claim. The commercial is clearly not realistic, because the women talk enthusiastically about fashion despite the grim situation. The latter is reinforced by the end of the commercial, where the women stormed at the robbers to get the concerned merchandise from their hands. The complaint is therefore rejected. The commercial is not contrary to good taste or decency.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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