Suit Supply’s new campaign “Shameless” indecent and of very poor taste?

Suit Supply’s new campaign “Shameless” caused a lot of commotion. It did not take long before the Dutch Advertising Standards Authority (RCC) was flooded with complaints. The complainants claimed that Suit Supply’s new advertisement was indecent and of very poor taste. The RCC, however, decided that the reference to sexually explicit acts were not of such severity that any moral standard had been breached.  

As far as the alleged unfriendliness towards females is concerned the RCC decided that the way in which both man and woman are depicted does not attest to any lack of respect for the woman.

In Belgium, however, the authorities had a very different opinion. Four pictures had to be removed from the website because they were sexist and used women as sex objects. This case clearly proves that good taste is a matter of opinion, and that moral standards are quite different in the Netherlands.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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