Ferrari Logo Disappeared

In the past Ferrari’s Formula 1 cars used to sport the name of their sponsor MARLBORO on the side of their cars.

When tobacco ads were banned from Formula 1 the words were replaced by a bar code. Marlboro is, however, to this day, still a sponsor. Because of this the bar code was often seen as a disguised commercial, something Ferrari always denied. In order to put an end to this matter Ferrari decided to remove the bar logo as well. Next year a new logo will be unveiled.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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