One poster shows a woman flashing her breasts in from of a security camera, while on a ladder. The second shows a woman taking a picture of her own genitalia. The English Media Regulator received a tidal wave of complaints in reaction to these posters. What Diesel claimed should have been empowering images of femininity was actually seen by the public as rude and offensive. It would lead to anti-social behavior, especially in children. Despite all of Diesel’s counter claims, which included that it was not only an empowerment of women but also a protest against unbridled camera surveillance, the ads were prohibited.