Diesel Campaign too Offensive

A new Diesel campaign has made some shockwaves in England. The campaign has the credo. “Be Stupid” – “Smart may have the brains, but Stupid has the balls”. As if this statement is not shocking enough, the accompanying posters certainly underline the message.  

One poster shows a woman flashing her breasts in from of a security camera, while on a ladder. The second shows a woman taking a picture of her own genitalia. The English Media Regulator received a tidal wave of complaints in reaction to these posters. What Diesel claimed should have been empowering images of femininity was actually seen by the public as rude and offensive. It would lead to anti-social behavior, especially in children. Despite all of Diesel’s counter claims, which included that it was not only an empowerment of women but also a protest against unbridled camera surveillance, the ads were prohibited.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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