ASN & the insulted neck-tie wearer

When consumers are bothered by the content of advertising, they can file a complaint with “the Dutch Advertising Code Committee”. This is easy and free of charge. Fortunately, complaints are first assessed by the committee’s chairman, so most foolish complaints are quickly rejected.The new ASN commercial ‘habitual animal’ received a lot of praise. The commercial discusses banking from a very different perspective and is executed simply brilliantly. For years, ‘habitual animal’ has been doing its banking business with 'the same tie'. When he discovers that 'tie' makes money on things that are bad for nature and animals, he switches to ASN.

It’s a brilliant animation, but apparently not for everyone because a complaint is filed. According to the complainer, the commercial stereotypes tie wearers, being a form of discrimination. The chairman is quickly finished with this. The reference in the commercial to 'the tie' is not stereotyping men with a tie, but a reference to competing banks. Tie stands for banks that make money from animal suffering and things that are bad for the environment. The commercial offers an alternative bank and is not aimed against men with a tie. There is no question of discrimination, the complaint is rightly rejected. (Source image; ASN  commercial)


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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